Role Overview

As a Digital Marketing Specialist, you will play a crucial role in driving new client acquisition and enhancing brand visibility through targeted campaigns on Google Ads and LinkedIn Ads. You will own our digital marketing channel(s) and take a data-driven approach to optimize it. You will manage leads generated from your efforts, analyze website traffic, and implement strategic enhancements to boost engagement and conversion rates. A solid understanding of SEO and SEM principles is essential to optimize our online presence and maximize campaign effectiveness. This is an exciting opportunity for an enthusiastic marketer ready to dive into the world of digital advertising and web optimization in a fast-paced agency setting.

Key Responsibilities

Campaign Management: Develop, optimize, and manage Google Ads and LinkedIn Ads campaigns to increase brand awareness and generate new leads.
Lead Management: Nurture potential leads through the sales funnel, ensuring successful conversions.
Web Traffic Analysis: Monitor website traffic using tools like Google Analytics, Tag Manager, and SEMrush. Identify opportunities for improvement to enhance engagement and lead generation.
SEO & SEM Strategy: Implement effective SEO and SEM strategies to improve search engine rankings and online visibility. Track performance metrics to refine strategies over time.
Stakeholder Collaboration: Work closely with global stakeholders in Canada/USA, aligning your hours with UTC/GMT-6 MT for seamless collaboration.
Data Analysis: Analyze campaign performance data to provide actionable insights that improve ROI.
Content Creation: Assist in creating engaging marketing materials, including ad copy, landing pages, and performance reports.
Industry Knowledge: Stay updated on the latest trends and best practices in digital marketing to keep our strategies cutting-edge.
Project Management: Manage multiple projects simultaneously in a fast-paced agency environment.

Required Skills & Qualifications

Undergraduate degree
High written and verbal proficiency in English
Basic knowledge of Google Ads, LinkedIn Ads, Google Analytics, Tag Manager, and SEMrush (or similar tools).
Understanding of SEO and SEM principles with practical experience in implementing best practices.
Strong interest in performance marketing, lead generation, brand building, and website optimization.
Excellent communication skills and effective time management abilities.
Ability to thrive in a fast-paced agency environment while adapting to shifting priorities.
Eagerness to learn, grow, and collaborate with a global team.
Flexibility to work some hours aligned with UTC/GMT-6 MT.
Familiarity with graphic design tools (e.g., Photoshop, Canva, Figma) is a plus.

Why Join Us?

Competitive compensation in USD.
Flexible remote work environment.
Yearly travel benefit.
Work equipment and hardware.
Access to educational benefits for professional development.
Opportunities to work with North American clients and colleagues.

FlexTroops

Digital Marketing Specialist

Remotefull-time

Additional questions