About Oku

At Oku, we aim to close the gap between the CeFi and DeFi trading experiences. It is no mistake that 95% of crypto trading occurs on centralized platforms like Binance and Coinbase, since their organizations have spent substantially more time and resources investing in their trading interfaces, while DeFi has primarily focused on infrastructure and protocol-level development for the last several years. 

However, that is going to change soon. While CeFi organizations enjoy their web2 stack, a web3 company like Oku can leverage the composability of the DeFi ecosystem and blockchain technology to offer a high-quality trading experience that will eventually be indistinguishable from CeFi and, in the long run, overcome their legacy systems. That is why Oku has 50+ partners in or supporting the app.

Oku initially started as a project within GFX Labs after they received a $1.6M grant from the Uniswap Foundation in October 2022 to build and launch a reimagined trading interface, analytics platform, and API for Uniswap v3. After ten months of development, Oku launched in July 2023, and since then, Oku has supported the DAO Uniswap’s efforts to expand across new blockchains.

Today, our primary feature is our smart order routing system, which integrates 14 order routing systems to ensure that all users find the best possible price. We have also adapted our order routing technology to offer a bridge aggregator with 14 integrated bridges. Most recently, to further close the CeFi/DeFi gap, we added on/off-ramping in USD and EURO to our interface at an industry-low fee of 0.00%. Our other popular features include trustless onchain limit orders built directly on Uniswap v3, our position maker page for users who want to manage their LP positions, and our Uniswap v3 analytics. 

Over the coming years, Oku will be expanding the scope of our offering and improving the quality of our user experience.

Why work at Oku?

• Any firm can pay a high salary and offer good incentives (as will we), but most can’t offer interesting, challenging, and rewarding work.

• We have something to prove. Our team is young and hungry. We like to move fast and make things. We know when to double down and when to cut our losses. We are going to make mistakes, and we are going to build a better product because of them. We don’t micromanage or have a huge team of product managers. We want self-starters who can take charge and solve problems.

• We don’t care if you went to school, what grades you got, or your age. Show us what you have built, what problems you have solved, and what skills you have.

Oku is scaling! This is a great non-technical role. Oku is looking for someone who can plan and execute our marketing strategy, working closely with one other marketing team member, BD lead, the growth lead, and the CEO.

Today, Oku supports 35+ blockchains, 15+ order routing systems, and 14+ bridges.

Core to Oku’s marketing strategy is leveraging our partners to amplify our message and onboard users. A critical component of this role is maintaining clear, consistent communication with our users to ensure our strategy reflects their needs. You would own the full marketing strategy, manage one other marketing team member who runs our short-form content, manage a meaningful budget, and operate with independence while receiving guidance from the CEO.

## You might be great for this role if you have:

• You are a (EVM) DeFi pro. You must demonstrate (non-technical) knowledge of the leading bridges, trading apps, chains, and protocols by being a user of them.

• You have at least one year of marketing experience.

• You are a creative person.

• Attention to detail with excellent organizational and communication skills.

• Thrive in an environment where you have significant independence. 

• You’ve worked for (or built) a crypto company previously.

• Experience working with a substantial marketing budget.

• You are proactive and driven by curiosity.

• High energy, strong work ethic, and disciplined execution skills.

• High business acumen, strong analytical ability, empathy, and collaboration skills.

## Primary responsibilities:

• Own all external communications end-to-end to tell Oku’s story effectively.

• Lead digital & growth marketing efforts for Oku.

• Manage marketing partnerships with new chains, routers, and any other integrated partners. Our business development role will assist you.

• Coordinate, edit, and publish blog posts, tweets, and articles, leveraging internal team technical expertise.

• Leading a team of people -content creators, social media lead, etc.

• Drive content strategies to build brand awareness and amplification of both short-term and long-term marketing initiatives on DeBank. Be a sounding board for the social media lead as they build awareness on X and Farcaster. 

• Work with our animator and graphic designers to ideate and develop engaging video content.

• Use data and analytics to identify different growth opportunities and create data-driven marketing plans.

• Implement digital marketing best practices for tactics such as audience segmentation, SEO & content optimization, etc.

## Bonus:

• Experience with producing and editing videos or strong at writing long-form content.

• Strong experience in client relationship management or has consistent experience with going viral on social media.

## Benefits:

• $100K-$150K

• Stock options

• Full medical, dental, and vision

• Flexible vacation policy

We’re headquartered in Chicago, and thus, we are primarily looking for team members in Chicago. Only Applicants based in North America will be considered. We strongly prefer Chicago applicants. 

A relocation bonus is available for Americans to relocate to Chicago.