what you’ll do 🚀

Lead Shelf’s growth across multiple countries through a scrappy UGC program on TikTok, Reels and Youtube Shorts
Recruit, train & mentor Country Growth Leads to hit ambitious download + engagement goals
Build scalable playbooks to take markets from 0 → 1 → exponential growth
Track performance across markets, spotting what’s working & fixing what’s not - fast
Work directly with the HQ growth team to share insights & run experiments
Report wins, learnings & big opportunities to leadership
Regions you will be overseeing:
- EMEA
- CESM
- LATAM
- APAC

who you are (or want to become) 🔥

A growth-minded operator who thrives on big challenges & bigger results
Experienced in growth, marketing, or community management—ideally across multiple countries
A natural leader who loves coaching high-performing teams
Analytical + creative—you can read the data & translate it into action
Obsessed with culture and how people discover + share what they love
Ready to thrive in a fast-paced, slightly chaotic, always-learning startup

requirements 📈

You HAVE used user-generated video content to grow apps before
Proven track record in growth, marketing, or community management for a consumer app (multi-market experience = huge plus)
Strong leadership chops - remote team management experience preferred
Comfort with data, metrics & performance tracking
Deep understanding of your online culture — you’re chronically online!
Fluent in English (more languages are a bonus)

**who shouldn’t apply** ⛔

If you need rigid structures + playbooks already written
If fast decision-making & high ownership stress you out
If you’re not curious about culture, content, and what makes people care

benefits 💸

Competitive salary + equity
Full-time role (NYC-based or remote for the right person)
Yearly global meet-ups (the team is world-class, the flight might not be)
Visa sponsorship available for exceptional candidates

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We have a very high bar for talent and hire for slope over intercept. When bringing folks onto our team, these are some attributes we look for:

HIGH AGENCY (cares deeply, engaged, driven, hard-working)
HUMILITY (low ego, self-aware, respectful)
GRIT (resilience in the face of challenges, welcomes ambiguity)
GROWTH MINDSET (always looking to make things better, force multiplier)
TEAM-FIRST MENTALITY (in service of the team, community & koodos mission — not themselves)
SPARK (inspiring, positive, puts energy in, creative, unique)
TALENT MAGNET (am i proud to be working with them?, will they attract other talent?)

Shelf

Global UGC Growth Strategist @ Shelf

New York, NY or Remotefull-time