From the teams behind Pinterest, TikTok, BeReal, and YouTube, shelf is the app for media lovers—built to help you track and showcase everything you read, watch, and listen to. Think Letterboxd, Goodreads, and Spotify Wrapped rolled into one.

What makes Shelf special? We do the work for you. Just connect your Netflix, Apple Music, Disney+, Prime Video (and more!), and we’ll automatically track your all-time favorites, so your friends can always see what you’re into.

It’s where culture meets connection. Share hot takes, explore your friends' shelves, and turn every scroll into a recommendation worth chasing.

With over 2 million users and 1 million more on our Android waitlist, we’re gearing up to launch in every major iOS market. That’s where you might come in. We also have a pretty sexy line-up of investors who think our idea is pretty cool including the backers of Airbnb, Uber, and Snap.

Also, if you're an engineer or industry person, you can read more about the why behind this all here.

what you’ll do 🚀

• Lead Shelf’s growth across multiple countries through a scrappy UGC program on TikTok, Reels and Youtube Shorts

• Recruit, train & mentor Country Growth Leads to hit ambitious download + engagement goals

• Build scalable playbooks to take markets from 0 → 1 → exponential growth

• Track performance across markets, spotting what’s working & fixing what’s not - fast

• Work directly with the HQ growth team to share insights & run experiments

• Report wins, learnings & big opportunities to leadership

• Regions you will be overseeing:

  • EMEA

  • CESM

  • LATAM

  • APAC

who you are (or want to become) 🔥

• A growth-minded operator who thrives on big challenges & bigger results

• Experienced in growth, marketing, or community management—ideally across multiple countries

• A natural leader who loves coaching high-performing teams

• Analytical + creative—you can read the data & translate it into action

• Obsessed with culture and how people discover + share what they love

• Ready to thrive in a fast-paced, slightly chaotic, always-learning startup

requirements 📈

• You HAVE used user-generated video content to grow apps before

• Proven track record in growth, marketing, or community management for a consumer app (multi-market experience = huge plus)

• Strong leadership chops - remote team management experience preferred

• Comfort with data, metrics & performance tracking

• Deep understanding of your online culture — you’re chronically online!

• Fluent in English (more languages are a bonus)

who shouldn’t apply ⛔

• If you need rigid structures + playbooks already written

• If fast decision-making & high ownership stress you out

• If you’re not curious about culture, content, and what makes people care

benefits 💸

• Competitive salary + equity

• Full-time role (NYC-based or remote for the right person)

• Yearly global meet-ups (the team is world-class, the flight might not be)

• Visa sponsorship available for exceptional candidates

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We have a very high bar for talent and hire for slope over intercept. When bringing folks onto our team, these are some attributes we look for:

• HIGH AGENCY (cares deeply, engaged, driven, hard-working)

• HUMILITY (low ego, self-aware, respectful)

• GRIT (resilience in the face of challenges, welcomes ambiguity)

• GROWTH MINDSET (always looking to make things better, force multiplier)

• TEAM-FIRST MENTALITY (in service of the team, community & koodos mission — not themselves)

• SPARK (inspiring, positive, puts energy in, creative, unique)

• TALENT MAGNET (am i proud to be working with them?, will they attract other talent?)