In a world where most people’s inbox is bombarded by spammy contents, you’re creating highly engaging emails that delight recipients with useful information and help bring better quality of life for millions of people. Every day, you strive to build email contents with sound medical insights and education information to both the practitioners and patients alike to help them in their quest to find root cause of their own or their patients’ health issues, and always look for ways to test for better open/click rates and do things faster without sacrificing quality.

As Email Marketing Manager at Rupa, you’ll own:

- [Marketing Emails] - Own all email marketing across Education, Magazine, Partnership which includes scheduling, drafting content, getting buy-ins from the stakeholders, running quality checks, managing subscribers and launching emails.

- [Lifecycle Marketing] - Build email campaigns that cover different stages of user journey to improve user conversion rate to activation, increase user activity level, and decrease churn.

- [Messaging] - Understand the ‘why’ behind each email and create emails/messaging that reflect that why (including the right product value props, brand voice, and call to action).

- [A/B testing] - Level up design, messaging, and email performance metrics through continuous testing and improvement.

- [Strategy] - Work with the product team, onboarding managers, outbound sales, partnership, and Rupa University to develop email marketing strategies that improve user engagement, messaging, transactional content, testing (email template a/b testing) and operational efficiency.

- [Reporting & Analytics] - Build an email performance metrics dashboard so people across the growth team can make data-driven decisions.

- [Deliverability] - Maintain high email deliverability across all platforms and email types by showing deep knowledge of email service providers and how to send millions of emails across sales, marketing, and transactional emails.

Does this sound like you?

- [Excellent Communicator] Able to write highly engaging email content and collaborate with other team members through both verbal and written communications.

- [Effective Email Marketer] Have minimum 1 year of extensive and hands-on experiences in email marketing operations and platforms.

- [Love for Email Marketing] Passionate about creating engaging emails, improving email metrics and making email launch process better and faster.

- [Design Thinking] A self starter with an inquisitive mind that seeks creative and innovative solutions to create engaging life cycle marketing programs and improve user signups and activations

- Bonus Points: Experience using Hubspot or similar CRM platforms, and technical and data savvy.

📢 Quick Note

We’re committed to a diverse and inclusive workplace. Rupa Health is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Rupa Health will never contact job candidates via text message or any other messaging platform including WhatsApp, Signal, and Telegram. All official correspondence will occur through email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process. If you have concerns, please reach out to careers@rupahealth.com and we’ll confirm if you’re engaging with one of our Rupa teammates!

Rupa Health

Email Marketing Manager

SF 🌁 or Remote 🌐full-time