Fishwife is a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. We work with fisherwomen and men in Alaska, California, Oregon, and Galicia, Spain to bring the vibrance of European conservas culture to the North American table. Featured in The New York Times, Vogue, Vanity Fair, Refinery29, New York Magazine, Epicurious, Conde Nast Traveler, and other publications.

Fishwife is looking for a creative and analytical Growth Marketing Director to oversee and manage our growth, retention, and acquisition programs. Reporting directly to the CEO, the Growth Marketing Marketing will develop and execute digital marketing and eEcommerce strategies to grow our top line, expand our community and build/retain a highly-engaged audience. The ideal candidate is both right-brained and left-brained – can think big picture and have the ability to execute with great quality in the details.

THE DIGITAL MARKETING MANAGER WILL:

• Manage new customer acquisition and retention across social, email/SMS, paid search, affiliate, influencer, subscription, referral, loyalty
• Set and manage our monthly marketing calendar, making sure all platforms (email, SMS, social, paid media) are operating in harmony
• Own and Benchmark all relevant DTC metrics including repeat purchase rates, CAC, AOV, ROAS, LTV and subscriptions
• Work with CEO, growth marketing, and finance teams to develop growth roadmap, allocate budget, monitor spend, and drive top-line revenue
• Own and execute multi-channel growth strategies across DTC, building flywheels across the business, leveraging DTC to drive velocity in retail
• Work closely with the brand team on all acquisition marketing content, providing feedback and direction to make the most effective creative
• Work to continuously optimize web products and features as it relates to growth needs (CRO, SEO/Content Marketing Landing pages, bundles, offers, etc)
• As one of five full-time team members at an early-stage start up, expect to jump in wherever and whenever needed

PREFERRED QUALIFICATIONS:

• 5-7 years of experience in growth marketing
• Exceptional skills in marketing leadership and strategic thinking, with the proven ability to structure a data-driven approach to complex business problems
• Experience in running Facebook and Google
• Experience in setting and executing marketing calendar
• Experience in cross-platform budget allocation
• Have the ability to manage high visibility campaigns, while always seeking to optimize bidding/targeting/audience/creative strategies
• We’re a small team that thrives off learning and executing quickly, no task is too big or too small for the ideal candidate
• You’re looking for an opportunity to both learn and lead at an early-stage company - our culture values curiosity, creativity, kindness, autonomy, and initiative

MUST LOVE:

✳️ Data and analytics! You're a numbers first marketer and go wild for a spreadsheet!

✳️ Building and executing thoughtful and community-driven retention strategies You're a numbers first marketer and go wild for a spreadsheet!

✳️ Optimizing existing acquisition channels and testing new ones

Fishwife seeks individuals of all backgrounds and experiences to join our company. BIPOC, women, and LGBTQ+ individuals are highly encouraged to apply.