Responsibilities

Shelf is rapidly growing and becoming an obsession among our expanding international community. While our product, team, and reach continue to evolve, our identity and brand need to catch up. We're excited to develop a brand identity that will guide Shelf's future and showcase the vibrant stories and incredible people that make up the Shelf universe.

We're seeking an experienced, thoughtful designer to build the foundational brand identity that Shelf needs—as an app, as a magazine, as a content creator, as a fashion label, and beyond—to take us to the next level. This is a freelance, contract role targeted for 3 months.

Lead the redesign of foundational brand identity for Shelf from strategy and concepting through execution
Develop a comprehensive identity system to support our extension brand ecosystem → ShelfMag, Shelf Studios, ShelfAPI
Elevate Shelf's "strategic coolness" through the execution of our brand identity
Partner with creative, marketing, and product teams to ensure cohesive brand execution across all touch points
Educate internal teams on brand standards and evangelize consistent brand application
Present your design work and rationale to leadership and cross-functional stakeholders

The Ideal Candidate

You’re a Good Fit, If You …

Have a portfolio demonstrating high-quality brand identity and brand system design — ideally bringing previous experience in consumer social, social networking, dating, shopping, or entertainment-focused digital experiences
Demonstrate strong visual communication skills with a thoughtful approach to brand architecture
Have excellent presentation abilities and experience articulating design decisions to diverse stakeholders, including leadership
Are a self-directed learner with strong cultural awareness of current design trends, pop culture, and media landscape
Have previous experience thriving in fast-paced startup environments with evolving brand strategy
bring deep understanding of current design trends and patterns
are comfortable with project-based collaboration and working autonomously

Nice to have

Strong cultural awareness and understanding of current pop culture, media, and entertainment
Additional proficiencies in image and asset making - skillsets of interest include editorial layout, motion, illustration, 3D, etc.

The Shelf Team is based in NYC. We’re ideally looking for someone who can join us in-person in our West SoHo office, but always flexible to support remote working!

Shelf

Lead Brand Designer (Freelance)

NYC / Remotecontractor