About company
We find and pair Virtual Assistants with US based companies.
About the role
We are seeking a skilled Ads Campaign Manager to oversee our advertising initiatives across Google Ads, YouTube, and Twitter platforms. This role will focus on maximizing campaign performance through expert attribution modeling, creative optimization, and platform-specific strategy development.
Key Responsibilities:
Develop and implement comprehensive advertising strategies across Google Ads, YouTube, and Twitter
Design and manage robust attribution models to accurately track campaign performance
Collaborate with creative teams to optimize assets for specific platform requirements
Lead YouTube advertising initiatives with focus on platform-specific best practices
Analyze campaign performance metrics and implement data-driven optimizations
Manage advertising budgets to maximize ROI across all platforms
Present performance reports and strategic recommendations to stakeholders
Required Qualifications:
3+ years of experience managing digital advertising campaigns across multiple platforms
Demonstrated expertise in attribution modeling and performance tracking
Strong understanding of YouTube advertising requirements, formats, and best practices
Experience collaborating with creative teams to optimize assets for specific platforms
Advanced analytical skills with ability to translate data into strategic recommendations
Proficiency with Google Ads, YouTube Ads Manager, and Twitter Ads platforms
Bachelor's degree in Marketing, Advertising, or related field (or equivalent experience)
Preferred Qualifications:
Google Ads and/or YouTube Ads certifications
Experience with additional social media advertising platforms
Understanding of video production requirements and specifications
Background in performance marketing for SaaS or B2B companies
Experience with marketing automation platforms
Success Indicators:
Implementation of comprehensive attribution models that accurately measure campaign impact
Demonstrated ability to optimize creative assets for platform-specific performance
Successful management of YouTube advertising campaigns with measurable results
Consistent improvement in campaign performance metrics
Effective budget allocation across platforms to maximize overall advertising ROI