Fishwife is a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. We work with fisherwomen and men in Alaska, California, Oregon, and Galicia, Spain to bring the vibrance of European conservas culture to the North American table. Featured in The New York Times, Vogue, Vanity Fair, Refinery29, New York Magazine, Epicurious, Conde Nast Traveler, and other publications.

OUR VALUES:

At Fishwife, our four core values shape both our daily actions and our long-term vision. We aim to build a delightful world with intention and creativity, constantly surprising and inspiring our community. We are committed to being fantastic partners to everyone we work with—inside and outside the company. We embrace autonomy, trust, and proactivity, empowering each team member to think and act like an owner. And through it all, we move like water—navigating change with resilience, adaptability, and grace.

POSITION OVERVIEW:

Fishwife is looking for a high energy, highly motivated, and creative person to join the team as Regional Sales Manager. The Regional Sales Manager is responsible for delivering the revenue, distribution, and trade funding objectives in their respective geography (East or West) and across channels (Natural, Specialty, Conventional and Foodservice) in accordance with company sales plans and budgets. This individual must be an experienced, motivated, inspired, organized, creative, willing to roll up their sleeves with a strong work ethic. This individual will report to and partner with the Head of Sales to rapidly scale the business.

This is a full-time remote role.

Key Responsibilities

Achieve Fiscal Year Financial Goals

• Direct and deliver key financial metrics versus plan within aligned trade spend plan

• Account Plan management, contributing to both current year and long-range plan forecasts

Customer Development & Execution

• Partner with the Head of Sales to develop and execute long-term, thought-leading strategies that help our retail accounts shape the future of the tinned fish category in-store.

• Meet customer-specific goals for new product launches, assortment planning, pricing, and merchandising execution.

• Drive Fishwife market share within category in their respective geography

• Partner cross functionally to effectively engage and leverage resources to achieve business objectives

  • Broker teams (if any)

  • Shopper Marketing & Retail Activation teams to build support programs for your customers

  • eCommerce team on best-in-class content/PDPs for your customer’s websites

  • Finance team on the Month End Close initiatives

  • Head of Sales on volume and trade forecasting

  • Ops team on PO execution; troubleshooting when necessary

• Customer Meeting Support:

  • Minimum quarterly meetings with key buyers

  • Deepen retailer relationships, building partnership & trust

• Monthly Sales Newsletter: Create a one-pager summarizing sales performance and growth initiatives for your assigned accounts.

CAPABILITIES

• We’re primarily calling on accounts directly and without brokers. You’lll need to be resourceful, connected and willing to take care of paperwork from soup to nuts: NIFs, Promo contracts, etc. You’ll take this opportunity to negotiate first-hand placement fees, shelf placement, displays and offshelf fixtures to take each retailer partnership to the next level

• You bring creative solutions for rapid growth; and have the follow through to execute on ideas.

• You build strong cross functional relationships, both internally and externally

• You take your work seriously, but yourself lightly

PREFERRED QUALIFICATIONS:

• 4+ years of experience in Consumer Packaged Goods industry

• Previously experience working with or at key retailers: Sprouts, Wegmans, Natural Grocers, The Fresh Market

• Can do attitude! We’re a small team that thrives off learning and executing quickly, no task is too big or too small for the ideal candidate.

• You’re looking for an opportunity to both learn and lead at an early-stage company - our culture values curiosity, creativity, kindness, autonomy, and initiative.

• Excellent interpersonal, networking and relationship building skills! This person can start conversations with anyone and create a positive association with the Fishwife brand

• Experience in sales planning, trade management and forecasting

• Must be an analytical thinker and data-driven; strong data analysis skills and experience working with IRI/Nielsen and/or Retail POS data

• Have worked with trade management and demand planning software e.g. Modus

• Passion for natural and organic products

• Willingness and ability to travel for trade shows, sales calls, and meetings—approximately 25% of the year.

• Bachelor's degree

• Must live near a major airport