Marketing Lead

About Oku

At Oku, we aim to close the gap between the CeFi and DeFi trading experiences. It is no mistake that 95% of crypto trading occurs on centralized platforms like Binance and Coinbase since their organizations have spent substantially more time and resources investing in their trading interface, while DeFi has primarily been focused at the infrastructure and protocol level for the last several years.

However, that is going to change soon. While CeFi organizations enjoy their web2 stack, a web3 company like Oku can leverage the composability of the DeFi ecosystem and blockchain technology to offer a high-quality trading experience that will eventually be indistinguishable from CeFi and, in the long run, overcome their legacy systems. That is why Oku has 40+ partners in or supporting the app.

Oku initially started as a project within GFX Labs after they received a $1.6M grant from the Uniswap Foundation in October 2022 to build and launch a reimagined trading interface, analytics platforming, and API for Uniswap v3. After ten months of development, Oku launched in July 2023, and since then, Oku has supported the DAO Uniswap’s efforts to expand across new blockchains.

Today, our primary feature is our smart order routing system, which integrates 8+ order routing systems to ensure all users find the best price possible. We have also adapted our order routing technology to offer a bridge aggregator with 11+ integrated bridges. Most recently, to close the CeFi/DeFi gap further, we added on/off-ramping with USD and EURO to our interface at an industry-low fee of 0.25%. Our other popular features include trustless onchain limit orders built directly on Uniswap v3, our position maker page for users who want to manage their LP positions, and our Uniswap v3 analytics.

Over the coming years, Oku will be expanding the scope of our offering and improving the quality of our user experience.

Why work at Oku?

Any firm can pay a high salary and offer good incentives (as will we), but most can’t offer interesting, challenging, and rewarding work.
We have something to prove. Our team is young and hungry. We like to move fast and make things. We know when to double down and when to cut our losses. We are going to make mistakes, and we are going to build a better product because of them. We don’t micromanage or have a huge team of product managers. We want self-starters who can take charge and solve problems.
We don’t care if you went to school, what grades you got, or your age. Show us what you have built, what problems you have solved, and what skills you have.

About the role

Oku is scaling! This is a great non-technical role. Oku is looking for someone who can plan and execute our marketing strategy working closely with the CEO, CTO, and business development roles within Oku. Today, Oku supports 22+ blockchains, 8+ order routing systems, and 11+ bridges.

Core to Oku’s marketing strategy is leveraging our partners to amplify our message and onboard users. In this role, you would create the overall marketing strategy, manage a meaningful marketing budget, and have the independence to operate with the guidance and input from the CEO and ultimately execute your strategy.

You might be great for this role if you have:

You are a (EVM) DeFi pro. You must demonstrate (non-technical) knowledge of the leading bridges, trading apps, chains, and protocols by being a user of them.
You have at least one year of marketing experience.
Attention to detail with excellent organizational and communication skills.
Thrive in an environment where you have significant independence.
You’ve worked for a crypto company previously.
Experience working with a substantial marketing budget.
You are proactive and driven by curiosity.
High energy, strong work ethic, and disciplined execution skills.
High business acumen, strong analytical ability, empathy, and collaboration skills.
Experience building from the ground up.

Primary responsibilities:

Own all external communications end to end to tell Oku’s story effectively.
Lead digital & growth marketing efforts for Oku.
Manage marketing partnerships with new chains, routers, and any other integrated partners. Our business development role will assist you.
Coordinate, edit, and publish blog posts, tweets, and articles, leveraging internal team technical expertise.
Drive content strategies to build brand awareness and amplification of both short-term and long-term marketing initiatives on Twitter, DeBank, Farcaster and Lens.
Work with our animator and graphic designers to ideate and develop engageing video content.
A passion for data and analytics and the ability to identify different growth opportunities and create data-driven marketing plans to meet them.
Implement digital marketing best practices for tactics such as audience segmentation, SEO & content optimization, etc.
Develop and manage paid advertising campaigns across various channels, including social media, search, and display.
Stay up-to-date on industry trends and emerging technologies to ensure our digital marketing strategies remain competitive.

Bonus:

Experience working with large data - pulling from APIs, and manipulating the data in Excel and/or Sheets.
Experience with the Google Marketing Platform, including Ads, Analytics, Tag Manager, Search Console, and crypto data analytics platforms.
Familiarity with Webflow and/or Figma.
Experience with video editing and production.

Benefits:

$80K-$150K
Stock options
Full medical, dental, and vision
Flexible vacation policy

We’re headquartered in Chicago, and thus, we are primarily looking for team members in Chicago. Only Applicants based in North America will be considered. We strongly prefer Chicago applicants.

A relocation bonus is available for Americans to relocate to Chicago.

Oku Trade

Marketing Lead

Chicago/Remote (North America)$80K-$150Kfull-time