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About the role

As our first Growth Marketing Manager, you will drive customer and community-led initiatives that increase brand awareness, conversion, and word-of-mouth. This role will be metrics and data focused to increase demo bookings and conversion across the sales cycle.

Why we need you

We are growing incredibly fast and need to make sure the fundamentals of product education, messaging, positioning, and conversion optimization are measured and continually improved in our go-to-market motions. It is also important to foster and cultivate our passionate community of in-house counsel. They ❤️ GC AI and we love them!

What you'll do

Community Engagement & Growth

Make our Slack community of in-house counsel blossom and grow!
Nurture the community with engagement and sharing of thought leadership, content, and helpful AI prompting tips
Highlight leaders in the community, in the Slack channel, and by getting as many testimonials as possible (including videos) for the website and on our G2 profile

Strategic Campaign Management

Develop targeted audience segmentation strategies specifically for in-house legal teams, creating tailored messaging that resonates with general counsel, legal operations professionals, and corporate attorneys to improve engagement and conversion rates
Launch campaigns across email, web, advertising, and content syndication that address the unique challenges and needs of corporate legal departments
Leverage deep understanding of GC AI's use cases and in-house counsel workflows to drive conversion to paid enterprise seats

Growth & Distribution

Expand distribution beyond owned channels by experimenting with legal in-house channels, including legal technology sites, bar associations, and corporate counsel communities
Analyze campaign performance through the lens of the legal buying cycle, delivering actionable insights to marketing and sales leadership on what resonates with in-house legal teams
Track key performance metrics focused on the unique customer journey milestones

Marketing Automation & Nurture

Create email automation campaigns tailored to each stage of the legal technology adoption journey, including funnel nurture drips, trigger-based communications, and product updates
Warm up prospects from various conversion points (classes, events, trial signups, demos) to drive product adoption within legal teams

Product Marketing & Messaging

Develop compelling product narratives that communicate GC AI's value proposition to in-house legal teams
Create and maintain detailed buyer personas for different segments, including General Counsel, Chief Legal Officer, Legal Ops, and corporate legal teams

You need these qualifications

5+ years of experience in a B2B growth marketing or community role at a technology startup, with ownership of conversion rates and middle/bottom of funnel activation
Expert in automations and workflows in HubSpot
Strong data and analytics skills
Excellent writing skills and an eye for detail
Self-starter who can identify the right strategies to grow revenue
Customer-first and community focused

It would be nice if you

Are experienced in marketing to lawyers
Are passionate about AI and familiar with using it extensively
Have managed and grown a community before

Success in this role means

Building a thriving global community that champions GC AI adoption
Growth month-over-month of demos booked
Increase conversion of self-serve and Enterprise deals
Site conversion rate improvements

Compensation

$120,000

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GC AI

Growth Marketing Manager

Remote (US and Canada)$120,000/yrfull-time